How to Build a Social Media Strategy You know about social media, you want to use social media, you have a budget for social media, but you need to know how to effectively use social media to help achieve your corporate marketing goals, right?
You need to know you are not alone. This is a common issue for many CMOs. You also need to know that social media is not free, though many of the platforms and technologies are available at no cost.
If the platforms are free then where is the cost?
As many companies have already discovered, the true cost in social media is in employee time, resources, and management.
So, what happens when a corporation does not have a strategy in place to effectively utilize social media?
1. They risk wasting a tremendous amount of time and resources.
2. They put their brand in great jeopardy.
3. They potentially fall short on many of their corporate marketing goals.
So, what can I do?
This presentation will walk you through the potential hazards of not building a strategy and outline some preliminary steps to help you plan for 2010.
AJ Gerritson - 451 Marketing, LLC
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