| Thursday, July 15, 2010 |
|
Registration Open: 8:00 - 11:15 & 12:45 - 4:30 |
| 7:30 - 8:45 |
Breakfast |
| Time |
Track A |
Track B |
| 9:00 - 10:00 |
25 Ways to Get Google AdWords Wrong |
David vs. Goliath - Strategies for Micro-ISVs vs. Large Competitors |
| 10:15 - 11:15 |
Advanced Google AdWords -
Taming the Beast |
Using Education to Sell More Software • Increasing Customer Loyalty with Social Media |
| 1:00 - 2:00 |
Pairing Affiliate Strategies with 2010 Marketing Trends |
The Browser is the New OS: Securing Beach Front Real Estate on the PC |
| 2:15 - 3:15 |
Agreements - Do you know what your terms of use, license and privacy agreements say? •
Licensing Agreements |
Understanding US Smart Phone, Hand Held and Mobile Computing Market |
| 3:30 - 4:30 |
Software Update Strategies |
The Real Cost of Free Discovery-Tactics & Tips |
| Friday, July 16, 2010 |
|
Registration Open: 8:30 - 11:15 & 12:45 - 4:30 |
| 7:30 - 8:45 |
Breakfast |
| Time |
Track A |
Track B |
| 9:00 - 10:00 |
Code Signing and Authenticode - What it is and why you need it |
How to go from good to great - What separates top performing companies |
| 10:15 - 11:15 |
Conversion Optimization - Tools and Best Practices •
Incremental Revenue - Get More out of your European Trial |
Essentials in Successful Software Promotions •
Developing trust for your software business |
| 1:00 - 2:00 |
How to Build a Social Media Strategy •
Mixing Traditional & Social Media •
Influence of Social Network Sites on Marketing |
From Cloud to API: Unlocking new markets •
ESD in the Cloud |
| 2:15 - 3:15 |
JBoss Seam: Agile RIA Development Framework |
Harnessing Web Telephony for better campaign measurement |
| 3:30 - 4:30 |
Ways of Protecting Your Software |
Software Distribution •
PAD by the ASP - The Good, Bad & Ugly |
| Saturday, July 17, 2010 |
|
Registration Open: 8:30 - 11:30 |
| 7:30 - 8:45 |
Breakfast |
| Time |
Track A |
Track B |
| 9:00 - 10:00 |
Software Mergers & Acquisitions Market Update |
Selling your Software Products on Amazon.com •
Selling through Conventional Channels |
| 10:15 - 11:15 |
The Future of eCommerce •
e-Commerce 3.0: Next Wave of Customer Experience |
More Sales for Nothing and Your Clicks for Free |
| 1:00 - 2:00 |
Minimum Contract Negotiation Skills - Businessman's Perspective |
SEO for Small Software Companies • Advanced SEO Strategies |
| 2:15 - 3:15 |
Protecting & Leveraging your Trademarks and Copyrights |
Fundamentals of Working with Download Sites •
Do Download Sites Still Work? |
| 3:30 - 4:30 |
Software as a Service (SaaS) •
How to Negotiate and Close SaaS Agreements |
Interactive Look at Marketing Software - Critiques! |
