About Internet Marketing, Business and Software |
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Detailed Schedule
Wednesday, 7/14
3:00 p.m. - 5:00 p.m. Registration Open
6:00 p.m. - 9:00 p.m. Welcome Reception
Join us for a reception hosted by Digital River.
6:00 p.m. - 9:00 p.m. Welcome Reception
Join us for a reception hosted by Digital River.
| Thursday July 15, 2010 | ||
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Registration Open: 8:00 a.m. - 11:15 a.m. & 12:45 p.m. - 4:30 p.m. |
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| 7:30 a.m. - 8:45 a.m. |
Breakfast |
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Track - A | Track - B |
| 9:00 a.m. - 10:00 a.m. |
Google Adwords 25 ways to get Google AdWords wrong Google AdWords offers an incredible opportunity for the software company wishing to sell their products all over the world. However the AdWords system is a power tool, and like any power tool is equally capable of improving life or removing fingers. This session will provide 25 ways of improving your AdWords account without maiming yourself in the ...Dave Collins  - Software Promotions Ltd. |
David vs Goliath – Strategies for Micro-ISVs vs Large Competitors As a Micro-ISV, I used to fear large competitors… but now working at a large software company, I see things from the other side. Micro ISVs do not have the resources of larger companies, but they have a lot of other advantages. In this session, I’ll cover marketing, business, and product strategies that will help Micro ISVs compete and win. Phil Schnyder - Avanquest |
| 10:15 a.m. - 11:15 a.m. |
Advanced Google Adwords Advanced Google AdWords - taming the beast This session is aimed at the person who isn't new to Google AdWords, yet wants to turn their AdWords account from a mediocre money maker into a lucrative cash cow. The talk will focus on four main areas to refine: keywords, ads, settings and analysis. This session is quite advanced, and therefore more suited to the experienced, but any AdWords acco...Dave Collins - Software Promotions Ltd. |
Social Media Strategies How to Build a Social Media Strategy You know about social media, you want to use social media, you have a budget for social media, but you need to know how to effectively use social media to help achieve your corporate marketing goals, right? You need to know you are not alone. This is a common issue for many CMOs. You also need to know that social media is not free, though many o...AJ Gerritson - 451 Marketing, LLC |
| 11:30 a.m. - 12:45 p.m. |
Lunch |
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| 1:00 p.m. - 2:00 p.m. |
Using Affiliates Pairing Affiliate Strategies with 2010 Marketing Trends Calling all affiliates and Vendors! Are you struggling with the changing economic landscape? Do you have a grasp on the latest trends in marketing online? This presentation will dissect a few of the key marketing trends and offer tips and tricks to take advantage of the changing times.Denise Purtzer - Digital River |
Web 2.0 / Using the Web Effectively The Browser Is The New Operating System: Securing Beach Front Real Estate On the PC Eric Engleman - ask.com |
| 2:15 p.m. - 3:15 p.m. |
Licensing/Distribution Agreements Agreements - Do you know what your terms of use, license, and privacy agreements say? Most software products and websites have agreements with their users. Are you terms of use, end-user license agreement, and privacy policies up to date? Learn why these are important agreements, what basic provisions cover, and the value of having a thorough agreement tailored to your needs. Erik M. Pelton - Erik M. Pelton and Associates P.L.L.C. Licensing Agreements (TBA) Dmitri I. Dubograev |
Mobile Platforms Understanding the US Smart Phone, Hand Held and Mobile Computing Market Learn more about the latest trends in the US smart phone and mobile computing market. This presentation will show sales activity and trends for specific software categories. You will also learn about emerging applications, go to market planning and pricing strategies.Mark Iverson - Digital River, Inc. |
| 3:30 p. m. - 4:30 p.m. |
Software Upgrades Software Update Strategies The presentation covers different update mechanisms for Windows applications, comparing possible merits and risks. In 2010 the questions is not whether applications should have a check for updates mechanism, but how this should be implemented. Spam, privacy restrictions (e.g. "double opt-in") and new social channels (Facebook, Twitter, etc.) pos...Michael C. Battilana - cloanto Software Upgrades... How to get the most money out of your upgrades... in this sessions I'll share some proven ways to increase upgrade revenues including tips on product design, press strategies, and marketing offers to your users.Phil Schnyder - Avanquest |
Effective Advertising The Real Cost of Free Discovery—Tactics and Tips In a world where the internet is driving all things digital to free, why does it make sense to pay someone to increase the discovery of your application? In the virtual landscape, what are the scarcities that are created by the over abundance of free? More importantly, what is the value of the scarcity? Kristin will present how paying for the ...Mike Trelfa - W3i |
| Evening Activities: |
6:00 p.m. - 9:00 p.m. Reception - S.I.A.F. | |
| Friday July 16, 2010 | ||
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Registration Open: 8:30 a.m. - 11:15 a.m. & 12:45 p.m. - 4:30 p.m. |
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| 7:30 a.m. - 8:45 a.m. |
Breakfast |
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Track - A | Track - B |
| 9:00 a.m. - 10:00 a.m. |
Securing Downloads Code Signing and Authenticode - what it is and why you need it Code signing and digital signing in general has become an important part of the software industry. This session will walk attendees through what code signing is, why you need it and how to get the right digital certificate for any software developer's needs. Technologies that will be covered include Adobe Air, Apple iPhone and iPad, Windows, Mac OS...Mitchell Vincent |
Good Business Practices How to go from good to great—what separates top performing companies from everyone else? It isn’t easy to become a top company within your product space; however there are commonalities you will find amongst the leaders in their industry. This presentation will cover the characteristics and profiles of top performers giving you an edge on how to take your business to the next level. Irene Fridman - Digital River |
| 10:15 a.m. - 11:15 a.m. |
Increasing Conversion Sales 2010 is The Year of Conversion Optimization - Tools and Best Practices to do it yourself What’s your conversion rate? Are you sure you’re giving it your best shot? Adriana will share some of her tested conversion optimization tips to increase sales. She will highlight some hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by our software vendors’ case stud...Adriana Iordan - Avangate Incremental revenue – get more out of your European trial Matthias Niedermeyer - deal united GmbH |
Effective Marketing Do The Math – The Essentials in Successful Software Promotions Most software developers have a head for numbers, so why is it that when if comes to promoting their software those numbers just don’t add up? With this presentation Nico Westerdale, of the software promotions company BitsDuJour, will use real-life examples to give software developers a head start in how to run their own promotions successfully and...Nico Westerdale - BitsDuJour / Iconico, Inc. Developing trust for your software business A strong and credible brand name is one of the most important factors driving product sales. Building a trusted brand takes much more than running ads and fancy marketing. Learn some tips and techniques for developing trust for your emerging product and brand names as well increasing product exposure through corporate partnerships vendor cross pol...Casey Potenzone - Avangate |
| 11:30 a.m. - 12:45 p.m. |
ASP Lunch Have lunch with members of the Association of Shareware Professionals.
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| 1:00 p.m. - 2:00 p.m. |
Effective Use of Social Media Emerging from the Blender: Lessons Learned from Mixing Traditional and Social Media Around the Globe Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using her company’s 2008-2010 global c...Alexandra Lawrenz - TuneUp The influence of social network sites on marketing This paper’s main objective is to examine the role of online social media and in particular social network sites in marketing. After reviewing the main features of the Internet as well as web marketing, the paper introduces new trends among customers that due to them marketers have found themselves in trouble. In some cases online social media espe...Iman Raoofpanah Increasing Customer Loyalty with Social Media Staying in contact with your customers is important – but it’s not easy. And it’s definitely time consuming. Traditionally, the resources a developer had revolved around a good database and a newsletter (which are still very useful). But things change. You need places where you can interact with your customers and your customers can interact with y...Wade Goodman - SoftCity |
Cloud Computing From Cloud to API: Unlocking new markets Conventional wisdom says the way to spot tech trends is to follow movers and shakers in the industry. But in cloud computing it's not the digerati you should be watching, rather business and development teams at companies like Best Buy and Netflix. They're leveraging the power of the cloud to open Application Programming Interfaces (APIs) and tap i...Clay Loveless - Mashery ESD in the Cloud In 2009 Netbooks became the hottest computers in the market accounting for 60% of all computers sold (GDC). In 2010 and 2011 the market will continue to trend to Internet Appliances with the introductions of the Slates (tablet PCs). These new computers lack storage, CPU power and don’t include a keyboard so how will this affect the software industr...Chris Hennebery - Yummy Interactive |
| 2:15 p.m. - 3:15 p.m. |
Software Development Environments and Tools JBoss Seam: Agile RIA Development Framework Rapid Application Development (RAD) technologies have become a critical component of the RIA development landscape. Budget constraints, an increasingly competitive business environment, changing requirements, and IT project failures have led to agile methods which are the driving force behind RAD technologies. While these technologies are crucial, ...Jacob Orshalick Nirav Assar |
Scientifically Proven Ways to Be Persuasive on a Website What works in persuasive marketing - and how do you know it works? Who said so? In this presentation, you will learn about proven techniques in persuasion, with scientific research to back them up. After each persuasive method presented, you will get ideas for how to use it on your website. Sue Pichotta - AltaWeb Works |
| 3:30 p. m. - 4:30 p.m. |
Software Security Ways of Protecting Your Software You spend a lot of time building your software and you also spend a lot money trying to protect it. Don't be the next headline of a Cyber attack that steals your source code or hacks your software. Find out the tricks and defenses needed to protect your code and program from attacks.Christopher Ciabarra CISSP - Network Intercept (Security Company) |
Getting your Software Distributed Software Distribution... Catherine Hwang - CBSi PAD by the ASP - The Good, the Bad, the Ugly PAD is the Portable Application Description. PAD, PADGen, and PADKit are trademarks of the Association of Software Professionals. Mike will talk about the history of PAD and how it is best used by developers, webmasters and vendors. The talk will also be about the changes that it has made to the download site scene. It will also cover the unforesee...Mike Dulin - ASP |
| Evening Activities: |
5:30 p.m. - 8:30 p.m. Exhibit Night Be entertained and educated all in one evening! Find out what attending Exhibitors offer in the way of goods and services to the Shareware community.
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| Saturday July 17, 2010 | ||
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Registration Open: 8:30 a.m. - 11:30 a.m. |
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| 7:30 a.m. - 8:45 a.m. |
Breakfast |
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Track - A | Track - B |
| 9:00 a.m. - 10:00 a.m. |
Building Value in Software, IT & Internet Companies / M&A Market Update With continuing turmoil in the financial markets, technology M&A volume has dropped dramatically but appears to be staging a comeback in 2010. This will cover the dynamics of the current market, the impact of the credit crunch on strategic buyers and private equity firms as well as sellers. Who are the buyers and what and why are they buying? We’... Ward Carter |
Selling through conventional Channels Selling your software products on Amazon.com How do you list and sell your software products on Amazon.com? What do you need in advance to set up an Amazon account? How do you list new products on Amazon? What fees are involved? Minimum seller requirements- guarantees, shipping, packaging? What kinds of products sell well on Amazon?Gary Elgring - Elfring Fonts Inc. Getting into retail channels - the good, the bad, the ugly There are still large amounts of software being sold through retail stores (Staples, Best Buy, Office Depot). Will your products work in these channels? Phil Schnyder - Avanquest |
| 10:15 a.m. - 11:15 a.m. |
E-Commerce The future of eCommerce - how to sell successfully online - how to grow your Online Business in existing markets, - how to expand into emerging markets, - how to lower your IT cost and - how to automate your Subscription business. Mark Begin - asknet Inc. e-Commerce 3.0: The Next Wave of Customer Experience The Internet has been bringing us e-Commerce in one form or another for more than two decades, but with limited innovation. We, as consumers and as merchants, are still constrained by the continuing requirement of domain and browser exclusivity. However, there are forces at play today that are going to rapidly change this landscape. Social net...Simon Jones - Plimus |
Web Strategies to Increase Sales Web Strategies to Increase Sales; Learn How to Make More Money on Each and Every Sale Learn how to make more money on each and every sale. This presentation will focus on closing the sale, and the most effective ways to increase the amount of money made on each sale by using common sense, simple design techniques, and giving the purchaser options. I will discuss why you should care about upsells, statistics that relate to upsells, s...Sharon Housley - NotePage, Inc.More sales for nothing and your clicks for free Body of abstract: Assuming you already have a healthy number of targeted visitors to your website, most of whom leave without buying, why spend money on bringing in more traffic? If you're only converting a small percentage to sales, any external publicity will be throttled from the outset. This session will focus on how to stop burning and start ...Dave Collins - Software Promotions Ltd. |
| 11:30 a.m. - 12:45 p.m. |
ESC Lunch Have lunch with the Educational Software Cooperative.
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| 1:00 p.m. - 2:00 p.m. |
Effective Negotiating Erik M. Pelton - Erik M. Pelton and Associates P.L.L.C. |
Search Engine Optimization SEO for Small Software Companies Most small software companies are ineffective at search engine optimization (SEO), despite organic search being a core sales driver for their businesses. I will present several techniques which play to our strengths and are generalizable for most niches and budgets. There will be a focus on scalable content generation, using analytics data as an ...Patrick McKenzie Advanced SEO Strategies Search engine optimization is not static, 15 years ago the leading search engine was AltaVista, now AltaVista is barely an after-thought for web marketers. As the Internet has evolved so too has search engine optimization techniques. Learn the latest advanced search engine optimization techniques for your website, videos, rss feeds and social media...Sharon Housley - NotePage, Inc. |
| 2:15 p.m. - 3:15 p.m. |
Copyright and Trademarks Basic tips for protecting and leveraging you trademark and copyright Some simple tips, many free, for maximizing the value of your brand and your intellectual property. Topics covered include, Proper trademark usage, monitoring for infringement, proper copyright notice, and more.Erik M. Pelton - Erik M. Pelton and Associates P.L.L.C. |
Working with Download Sites Fundamentals of Working with Download Sites An introduction to the secrets of working with software download portals; how to get your product uploaded and reviewed, which are the key points to obtain a positive review, how to detect market trends through download sites, which markets offer more opportunities of growth and monetization, the benefits of localization, common characteristics of ...Bob Gibson - Softonic Santiago Arañó - Softonic Do Download Sites Still Work... Do download sites really help you sell software? How can you best use download sites as part of your marketing mix? Phil Schnyder - Avanquest |
| 3:30 p. m. - 4:30 p.m. |
Software as a Service (SaaS)/Subscriptions How to Negotiate and Close Enterprise SAAS/Software Agreements Getting your enterprise SAAS/Software agreements closed can sometimes make the difference between an ok year and a great year. However, these deals are getting harder and harder to negotiate and close. So what do you do? We will go through some contract drafting techniques, negotiating strategies and practical tips that should dramatically help get...Jeremy Aber - Aber Law Firm Software as a Service David Halls - Digital River |
An Interactive Look at Marketing Software Speakers will provide attendees who submit their software, marketing suggestions and advice. Business cards will be collected at the beginning of the session and drawn out of a bowl. The panelists will provide marketing advice based on their years of marketing various software titles. Guaranteed to be educational, informational and entertaining. Dave Collins |
| Evening Activities: |
6:00 p.m. - 10:00 p.m. Awards Reception A dinner Reception and Awards Ceremony to Honor the Best Products in the Industry.
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